Works
a few highlights...
Challenge
Help Endo promote its support of African NGOs to the entire
pharma industry
Action
Highlight results, effectiveness, efficiency, process and modest
cost of entry
Impact
Received buy-in at PhRMA conference from many major players
Other assignments:
National Sales Meetings
Educational videos
Challenge
A fortune 500 with zero media exposure
Action
Introduced their employee wellness programs to the country against many competitors. Raised the visibility of Nationwide’s corporate initiatives and put a true face on employee health challenges
Impact
Cover stories and editorial bylines, executive profile features, podcasts and a great series of true customer stories: HR Magazine, Best’s Review, and a feature in TIME Magazine. The phone rang and corporate participation grew.
Vyvanse®
Challenge
Communicate superiority of Vyvanse in extended duration for all-day efficacy
Action
Show physicians expressing dissatisfaction with late-day
slump for patients
Impact
21% jump in Vyvanse Rx in promotional period
Vascular
Challenge
Improve traffic, face time and engagement with physicians attending TCT conference
Action
Embed physician photo in pre-recorded patient ed video. Developed customized video for physician offices
Impact
30% increase in traffic, immeasurable improvement in hang time with reps
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The first iPhone and iPad app to help travelers manage their healthcare around the world
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We excited the media and educated them with a demo of the benefits and demonstrated how it could save lives
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A feature appeared in Travel+Leisure Magazine and other top tier media outlets
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Sales jumped
mPassport
In honor of the Pope’s visit to the U.S. in September 2015, Fireworks created the Pope Toaster, which burns the image of the Pope onto your toast. As soon as the press got wind of the toaster, the world literally and figuratively began toasting the pope! The press didn’t stop and the Toaster went viral – around the world!
